With 15 years of experience leading marketing strategy, campaigns, analytics and user behavior, I use marketing analytics and customer data to inform revenue-building strategies. My passion is mining for data-driven insights, complimenting with qualitative research, and serving as customer advocate to improve both customer experience and return on marketing investment.
I work at Cisco as leader of Market and Customer Insights for the Global Marketing team.
Proven track-record in: Loyalty Management, Analytics Auditing and Road-mapping, Marketing Strategy, Retail and eCommerce, Consumer-focused data integration projects, CRM and Marketing Automation Strategy and Implementation, Matrixed Leadership, Digital Capability Road-mapping
Employment Experience:
Technology, Services: Cisco, Globant / PointSource, Capstrat / Ketchum
CPG: Burt’s Bees (Clorox), Slim-Fast Foods (Unilever)
Retail, E-commerce: The Body Shop (L’Oreal), Office Depot, Advance Auto Parts, Burt’s Bees
Clients Worked With:
Technology, B2B: Lenovo, PTC Software
Health Care: LabCorp, Blue Cross Blue Shield NC, Grifols
Retail: Sports Endeavors, Racetrac, Flag & Anthem, Zonkd.com
Education, Associations: AICPA, UNC Chapel Hill
Financial Services: Primerica
Interests:
On a personal note, my hobbies include blogging about local eateries and adventures, gardening, hiking, and pondering the workings of the human brain and behavior. I cover some of these topics at my personal blog, demandy.com.
