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3 Insights from Brick and Mortar Retail

While ecommerce has taken center stage in the past decade, we still have a lot to learn from traditional brick and mortar businesses. Physical retail still makes up 90% of all purchases in North America, and is still predicted to remain well over 80% within the next five years. This post is the third in …

What I learned working in CPG

I was lucky that I happened to stumble into the opportunity to work for a Unilever company just out of college. I started as a temp employee supporting the medical marketing department at Slim-Fast Foods, and later came to discover my love for CRM (Customer Relationship Marketing). During my time spent at Unilever, Clorox and …

3 Things I Learned Working in Tech

Drawing upon my experience working in a number of different industries, I’m ready to start sharing the top lessons from each industry that can be applied elsewhere. Let’s start with my last gig, Director of Analytics and Digital Engagement at PointSource / Globant, a global digital transformation firm. Essentially they do software engineering for enterprise …

7 Marketing Automation Pitfalls

Starting a marketing automation program, whether for lead nurturing or for more sophisticated consumer marketing, can be daunting. After planning and initiating countless programs, I’ve compiled some common pitfalls that you can avoid, if you plan for them. I decided to post them after being asked to answering this question on Quora about what can …