While ecommerce has taken center stage in the past decade, we still have a lot to learn from traditional brick and mortar businesses. Physical retail still makes up 90% of all purchases in North America, and is still predicted to …
I was lucky that I happened to stumble into the opportunity to work for a Unilever company just out of college. I started as a temp employee supporting the medical marketing department at Slim-Fast Foods, and later came to discover …
Drawing upon my experience working in a number of different industries, I’m ready to start sharing the top lessons from each industry that can be applied elsewhere. Let’s start with my last gig, Director of Analytics and Digital Engagement at …
Starting a marketing automation program, whether for lead nurturing or for more sophisticated consumer marketing, can be daunting. After planning and initiating countless programs, I’ve compiled some common pitfalls that you can avoid, if you plan for them. I decided …