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3 Things I Learned Working in Tech

Drawing upon my experience working in a number of different industries, I’m ready to start sharing the top lessons from each industry that can be applied elsewhere. Let’s start with my last gig, Director of Analytics and Digital Engagement at PointSource / Globant, a global digital transformation firm. Essentially they do software engineering for enterprise …

7 Marketing Automation Pitfalls

Starting a marketing automation program, whether for lead nurturing or for more sophisticated consumer marketing, can be daunting. After planning and initiating countless programs, I’ve compiled some common pitfalls that you can avoid, if you plan for them. I decided to post them after being asked to answering this question on Quora about what can …